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Money is scarce in a place like Ivory Park. Just
over half of its residents earn a living outside
of the township. This means that the other
half are dependent on any money that might come
into the area, and most never get any sight of it.
This is one of the most profound problems facing
a disadvantaged area like Ivory Park. The multiplier
effect where money makes money is absent. This is
further compounded by consumer patterns
favouring branded products and large shops that
offer credit facilities, meaning that money earned
through formal employment is mostly deducted from
their salaries and so the cash never enters their local
area.
Most people don’t understand how money is
managed within the current financial and banking
system. As a result most people do not understand
how money can make them more money and that
the lack of money is both the symptom and the
cause of poverty.
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Money, and the discussion of it, are
often taboo in many cultures and Africa is no
exception. It is traditionally the domain of highly
qualified people who dress in grey suits and have
plush offices. This further increases the lack of understanding
and the alienation of ordinary people from one of
the most important resources of their day-to-day
lives.
Without money you have few chances in this
world. Banks don’t want to know you unless you
earn a minimum income. It is hard to get the
affordable loans that are available to the richer
sectors because of the perceived risk attached to the
“poor” borrowing money.
Contrary to popular belief, the poor are often
better at paying back loans, especially women, but
the high transaction costs associated with small
loans makes the banks even further reluctant to
engage with this sector.
EcoCity challenges these basic perceptions and
the way money is organised in the world by bringing
it into the domain of ordinary, and often poor,
people.
It is following the lead of other countries, like
Pakistan and India, where simple saving schemes
have lead to the poor being able to borrow money
to assist them in setting up their small business.
Such saving schemes are popular in poor areas of
South Africa but carried out on an informal basis
where the poor are not getting the best use of their
savings.
EcoCity has completed feasibility studies that
show that there is money in areas like Ivory Park and
that the poor are desperate to find better ways of
saving their money and utilising it. They need greater
access to banks and loans. EcoCity is therefore
seeking assistance to start the eco-co-operative bank
that will work hand in hand with its other
programmes to assist and develop the savings and
loan schemes of the areas, and allow people to be
able to afford to make life choices.
Of course the emphasis will again be on
ecofriendly loans, but assisting people to get out of
their poverty trap allows them at least to make some
sound eco decisions.